First let's define SEO:

Short for search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine . The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

-- webopedia

Our approach to Organic Search Engine Ranking:

Understanding how search engines work - what are they looking for, what do they deem not ethical so not to offend them, and how does your audience search for you, what is it they are looking for. This takes a combination of marketing and technical understanding to determine what is the best method of improving your rankings.

Technical view point:

1. Are there any impediments to your design or code that will hampen the access for search engines to index your site?

Search engine algorithm takes numerous factors into account, including how often and where the keyword placement is, embedded meta tags, titles, image descriptions and the popularity of those linking into your site.

Marketing view point:

2. What are the buying behaviours of your viewers?

Figuring out what people want and how they go about satisfying their needs has been the calling of marketers since commerce was invented. For example, if someone is looking to buy an anti-theft device, does the prospect search for "anti-theft device ?" Or perhaps "buy a security camera?" Or maybe by brand name or SKU?

InSite Creations approach:

Once we understand your customers' buying patterns, InSite Creations site assessment makes sure your site is optimized for the correct search terms. We'll produce a report outlining the areas of improvement with your site. We can work with your editorial staff and suggest copy rewrites and content restructuring. We may suggest you reach out to your affiliates to build your site's link popularity. And we might suggest additional content or functionality for your site to increase its profile and encourage other sites to link to it.

If there are technical issues to contend with, we would redesign if need be, restructure, embed the proper keywords in the optimum areas. Once that has all been done, we then would re-submit your site to the search engines. On average it usually takes 6 -10 weeks to naturally allow the search engines to fully index your site. InSite Creations have had results much faster than this, and most have resulted at least to the top 10 of the search results.

See some examples of successful search engine results. Sign up for an assessment to see how to improve your rankings.