I came across this story that I thought I would share with you about a case study of the effectiveness of social viral video media and its’ amazing results of social interaction. This latest trend of viral video requests the audience to analyze how this trick was performed. Visible Measures talks about the engagement patterns and the use of video as the central organizing element for social interaction and storytelling online.

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So does video ad medium work? Ad clients are concerned with user spread and mixed models. Is the view better than syndicated clips? Results show, online video, digital video an excellent medium, clients are focused on user results and the ad performance is showing better click through and registration activity results, from pure performance video ads. Video based ads grossly out performed other regular static ads and are showing highly effective change in consumer behaviour.