I came across this video and thought of sharing this video with you as you embark another year of planning out your blog messages to your readers:

Interview with Duane Forrester, http://youtu.be/2sQrdP4Dk4U

Click on link for video

His message is, “Without passion, a blog cannot become established as an authority or sustain readers. Forrester believes a lack of passion is the “biggest killer for most blogs out there.” He goes on to say that if a blog does not have passion, it will run out of steam before it can reach success.

Passion results in value, which leads to loyal readers. When businesses and people enforce these practices, the readers will go on to share this valuable information socially and produce links, which will establish the blog as a resource.”

So as you move forward into the new year, make sure to dig deep into your heart and bring forth the passionate nature of your business messages into your writing.