Check out this video from Web Pro News – discussion on the future of search, on browser, mobiles
Highlights:
- much more competitive to the marketplace with Bing on Google’s heels
- more interaction with the search experience, especially with mobile – more voice interaction
- location, preferences, history and social signals will all help in narrowing your search
- offline and television brands typically didn’t have a presence on the web, now most of them are now on line, so news has been diversified and vertical channel of access – Fandango for movie, book search on Amazon vs. just using Google. Therefore vertical search engines growing incredibly fast
- local compete with big brands
- mobile search 1 in 5 searches and growing, have impact on query curve
- people using more apps than browser on the phone