Looking at the Future of Search

Check out this video from Web Pro News – discussion on the future of search, on browser, mobiles

Highlights:

  • much more competitive to the marketplace with Bing on Google’s heels
  • more interaction with the search experience, especially with mobile – more voice interaction
  • location, preferences, history and social signals will all help in narrowing your search
  • offline and television brands typically didn’t have a presence on the web, now most of them are now on line, so news has been diversified and vertical channel of access – Fandango for movie, book search on Amazon vs. just using Google. Therefore vertical search engines growing incredibly fast
  • local compete with big brands
  • mobile search 1 in 5 searches and growing, have impact on query curve
  • people using more apps than browser on the phone
Facebooktwittergoogle_pluslinkedin

Leave a Reply