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Best Practices for CTA (Call to Action) Buttons

By Jemma Fong · Comments (0)
Tuesday, May 13th, 2014

Techniques to visually point people to take action

Visual cues for CTA - call to action buttons

A “CTA – call to action’s” main purpose is to get a visitor on your site/blog/social feed to do something. That something could be to “read more”, add product to shopping cart, download something, sign up or practically just about anything. Because of this, there are many factors that go into creating an effective call to action button or statement.

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Categories : Sales-Marketing
Tags : buttons, call to action, copy, CTA

Speaking of linking – what makes a quality link?

By Jemma Fong · Comments (0)
Monday, March 22nd, 2010

Certainly not “click here” or “read more“. These descriptive links say nothing.  When calling a user to take action, use meaningful, brief text links, ones that provide information when said out of context.

For example,

To download the Quality Link Tip Sheet, click here.

change it to:

Tell me more about the Quality Link Tip Sheet and how I can make more sales.

Explain what the link is offering and do not use ‘verb phrases’.

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Categories : Web Design Tips
Tags : call to action, quality links
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