We all want more clients (of the “right” kind for us). We do the usual kinds of off-line marketing – networking, giving workshops, getting invited to give talks, using word-of-mouth and asking for referrals from existing clients to name a few. But we know that we should improve our SEO in our website and in all of our social media including our blog posts.
If you find you have links that have no particular identification names, such as page numbers, as in the example shown in the image, consider adding a “Title” tag to the link, a descriptive, keyword rich title tag that not only tells the viewer what the link is about, but also the search engines will have extra text to index. Do not repeat the same text as is already shown in the anchor, and try to keep the text to about 60 – 80 characters. Shorter link titles are better. A viewer will see this as soon as they hover over the link.
A few other usability considerations as well – ensure that the active link (page 1) is shown in a colour different to the other links, and when you hover or go over the link, you can see it also changes colour. This is a visual cue to help viewers understand where they are and where they are going to.
Five Second Test Tool – usability testing
Have you ever wondered if the layout or design element that you have chosen for your online campaign, or business card or purchase page works well for your audience. Well this cool online usability tool, fivesecondtest, can give you some feedback from the point of view of ones first five seconds of glancing at your page. This tool helps you identify the most prominent elements of your user interfaces.
And if you wish you too can also participate in random testing of other people’s work. Check it out, http://fivesecondtest.com
