Create an online presence that has been custom designed to reflect your brand, reputation, relevancy and results throughout all your mediums. Ensure you have a consistent marketing message, look and feel and offerings that supports the relationships between your website, Facebook page/group/profile, LinkedIn, Twitter account, Blog, E-newsletter, FlickR, YouTube etc. Create a consistent flow of communication to your customers. Remember, mixed messages yield mixed results, so the more specific you can be, the more your ROI will improve.