Study shows that marketers are engaging with consumers through multiple channels, whether it be email, Facebook, Twitter, so what communication preferences are your clients choosing to engage with you? Studies show that engagement in these channels is personal and depends more on psychographic characteristics.

“Consumers don’t silo their engagement with brands to a single channel, instead they tend to ‘layer’ marketing channels on top of one another to meet their different objectives,” said Morgan Stewart, principal, ExactTarget’s research and education group, in a statement.

What determines your audience channel of choice, and what does it mean for your business? Learn more on Engagement statistics and trends