Welcome to InSite InSights, a blog that will help translate “geek speak” and bring this knowledge base down to plain ole’ English, through articles, discussions, video/audio and lots of samples that will help you walk through the experience. Bringing your business or organization on the web or reinventing yourself on the web or taking your website to the next level, doesn’t have to be cumbersome and difficult. It just has to make sense. Bring it back to simplicity, understand what and why you are doing what you are doing. It can’t get any easier than that. Most of us go full steam ahead, with little planning or thinking through things and just eager to get to the destination. Creating and owning a website is an ongoing process that needs to be continuously tweaked and manipulated to ensure that you are continuously building relationships with your potential clients and ongoing clients and thus gaining more business opportunities.

Unfortunately many site owners have this distorted view of thinking that, once it is built you can leave it alone and just “hope for the best”. Active site owners on the other hand, who stay on top of their websites through constant review of their analysis, interacting with their site viewers through ongoing communications, bringing and supporting their clients through the decision making process are the ones who see their websites working for them. Wouldn’t you like to have a better understanding how you can use this magnificent tool to your advantage?

I invite you to visit often and participate through your comments to the various sections of information that I am going to share with you. I will also be seeking guest experts to share their expertise with you, so that these insights bring you to a better understanding of the web and its tools. Don’t be shy, share your challenges and offer your advice, for we can all learn from each other.