Certainly not “click here” or “read more“. These descriptive links say nothing.  When calling a user to take action, use meaningful, brief text links, ones that provide information when said out of context.

For example,

To download the Quality Link Tip Sheet, click here.

change it to:

Tell me more about the Quality Link Tip Sheet and how I can make more sales.

Explain what the link is offering and do not use ‘verb phrases’.