Website Strategy

Whether you are just considering a brand new site or you currently have a site, it is good to review the following areas before embarking on developing a website. If you are re-vamping an existing site, it is recommended to do a website evaluation to create a benchmark picture of how your website is currently performing. Then once you have made revisions for improvement, you can then compare to see how well you have done.

Working with a web professional, we will help with the following areas:

Website Planning

  • Defining purpose & objectives
  • Mind-mapping/brainstorming
  • Budgeting
  • Choosing a Designer/Developer to work with


  • Market/Industry
  • Competitive
  • Keyword Analysis

Setting up the website or adding additional functionality

  • Domain Registration
  • Website Hosting
  • Content Writing
  • Sourcing Images/Video
  • Understanding your responsibilities versus the developers /designers
  • Implementing Google Analytics, Google Search Console (previously known as Google Webmaster Tool) and Google Tag Manager for specific metric collection
  • Security Tools
  • Backup


  • Ongoing Website Evaluation, Review & Analysis

Contact Jemma if you would like to get started on your project, 416-451-2063 - Toronto Ontario web development company - InSite Creations