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Generating Leads – using Squeeze Pages

By Jemma Fong · Comments (0)
Wednesday, November 6th, 2013

What is a Squeeze Page?

According to Wikipedia, it is a squeeze page created to solicit opt-in email addresses from prospective subscribers and typically for something in return. (an ethical offer)

Benefits:

  • Gives you a chance to offer customers something different, something that’s not available to everyone
  • Helps build a targeted list of email leads
  • Can be implemented in any web format – on web page, in social platforms, within a video embed

Types of Squeeze Pages:

  • Event or Pre-Launch pre-registration (for webinars, seminars, product launches etc.)
  • Social Like campaigns
  • Video campaigns
  • Downloads

What it should include:

  • Description
  • Offer
  • Testimonials
  • Packages
  • Simple, clean design

Sample of Webinar Squeeze Page

Sample of Webinar Register Page

simple-squeeze-page

Sample of a Simple Squeeze Page

Sample of a video squeeze page

Sample of a Video Lead Generation Page

Sample of a Facebook Fan Squeeze Page

Sample of a Facebook Fan Page

Software that offer lead generation campaigns

  • instapages
  • leadpages
  • infusionsoft 
  • marketo

Grow your leads — Get started with creating your campaign today!

Call Jemma 416-451-2063 if you need help with a marketing strategy and campaign execution.

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Categories : Training, Web Design Tips
Tags : landing pages, marketing campaigns, opt-in, squeeze pages

E-Business Publications Recently Published

By Jemma Fong · Comments (0)
Thursday, May 9th, 2013

By Jemma Fong

Advanced e‑business topics ebiz-publications

A year ago, after 4-months of extensive research, planning, writing, editing, and rewriting, my colleagues, Susan Baka & Allyson Ward of Bay Communications, Liz Valentine of Valentine Dimensions and myself worked collectively to produce 8 publications and PowerPoint presentations for the Ontario Ministry of Economic Development & Trade eBiz section of their website. This week these publications have now been made available online. It is good to see them in their final format. This project was a good experience but deadlines were tight. It was my first time writing and as the technical consultant for this project, it was an opporunity for me to bring my expertise of the web to the table. Click http://bit.ly/146t9dJ to view the publications.

  • Creating a Dynamic Web Presence

Small businesses can easily create more interactive sites to engage their target audiences.

  • E-Commerce: Purchasing and Selling Online

Includes tips and strategies for attracting, serving and keeping your online customers.

  • Social Media Marketing

Focuses on using social media (Web 2.0) techniques to promote your business online.

  • Cloud Computing

Describes cloud computing and explains the benefits, concerns, types of cloud computing and what to consider when moving your business to the cloud.

  • Blogs for Small Business

Focuses on the opportunities, benefits and how to’s of creating a successful blog to market your business.

  • Successful Online Display Advertising

Discusses techniques to advertise your business over the Internet.

  • Increasing Traffic to Your Website Through Search Engine Optimization (SEO) Techniques

Examines techniques to increase the volume of traffic to your website from potential customers using search engines.

  • Integrating Mobile with Your Marketing Strategy

Explains how small businesses can integrate mobile with their marketing strategies to gain an edge in reaching out to and strengthening relationships with customers.

 

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Categories : How To..., Latest Works, Training, Web Design Tips
Tags : E-Business, Ontario Ministry of Economic Development & Trade, publications, small business

5 Tips For Finding Harmony Amidst Technology

By Jemma Fong · Comments (0)
Tuesday, March 26th, 2013

This past session of the WordPress course during the AICI Business Bootcamp was a lesson in finding harmony amongst the chaos of the various technology challenges we faced during the live demonstration. It was a lesson of humility and patience. Yet as we all persevered through the session, I was hoping that bits of knowledge was being imparted and shared amongst the participants.

Finding harmony amidst technology

Finding harmony amidst technology

Working with technology alone is enough to drive the average user into despair. And even those who are well experienced with the systems also tend to face adversity in the face of technology. So some key lessons that were learned and was brought up in the session by Michelle Horne, AICI CIP, was to ensure that if a lesson like this were to be done again, proposing to customize the audience to the level of their comfort (beginner, intermediate, advanced) would be probably be a better approach. My suggestion also after realizing this, is to bring more advanced users to help assist with the “hands-on” approach so I can continue moving the class along, instead of having it interrupted when a participant is falling behind (for whatever reason). Class size also plays a major factor as well.

Despite these challenges, it was an enjoyable group to impart my knowledge of Social Media and WordPress (specifically). For those interested I have put together some mini video’s of the major areas that are covered in the Becoming Familiar WordPress Highlight Guide that was handed out to the participants. Those interested in downloading, please check out this FREE GUIDE link.

If you are trying to find harmony with technology, here are some suggestions which I have implemented into my 12-hour days of programming/designing/ creating.

5 Tips:

  1. Each day give gratitude for having the technologies that are presented to us for use and the people involved to bring us the programs, platforms and information to help us utilize the tools.
  2. Every 1.5 hour you are sitting in front of your computer, get up and bend forward and backward, stretch and walk around. You may think it interrupts your thought, but the stretch really helps open up the thought waves.
  3. When faced with a chaotic situation with your computer or the program you are using, take 3 deep breaths, get up and walk away for at least 5 minutes, then come back. If the problem still persists, try to reboot computer. If it doesn’t boot down, call your local computer service provider. Majority of our frustrations with technology won’t do major harm, so in most cases when working with programs, take a bit of risk. There is always the “Undo” button or keyboard shortcut “Ctrl/Cmd Z”.
  4. Proactive actions to deter from losing all your work – set auto save on most of your Office programs, and those that can’t, try to set a ½ hour or even 15 minute reminder to save your work ongoing. Always set up a backup system whether external hard drive or to the “Cloud” (Dropbox, JustCloud, ICloud etc.)
  5. Each day make sure you are eating a healthy diet full of fruit/vegetables, whole grains, little to no processed foods. Try to walk daily for a minimum of 15 minutes, meditate for half hour (in one sitting/standing). At the end of the day, give gratitude again for making it through the day!

Balancing life:

Time constraints?
Time is just a concept. The real truth is “what we define” as our priority is what we tend to spend our time on. So the issue is not time, but what we feel is priority.

Stop Wait... Free Download

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Categories : Training, WordPress
Tags : harmony, technology, wordpress

Join us at the AICI Business Boot Camp 2013

By Jemma Fong · Comments (0)
Saturday, March 16th, 2013

Saturday, March 23rd — Toronto, Ontario, Canada

AICI Business Boot Camp 2013

 

Come out and learn about the Social Media landscape and a step by step walk through of WordPress and how you can utilize these tools for your business or organization. FREE WordPress Guide available. All are welcome regardless of whether you are a member of AICI Association of Image Consultants International or in the need of CEUs. For more information or registration contact,

Angele Desgagne 905-601-58=929 or adesgagne@imageliteinternational.com

 

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Categories : Training
Tags : AICI, Association of Image Consultants, business boot camp
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