I came across this calulator on Future Now Inc. website and it is a great indicator in understanding whether your text copy is addressing your customers, or boasting yourself.
As proud as you may be of your company and your product or service, most customers only care about how well you can help them meet their wants and needs. If you want more of them to buy, your focus has to be on your customer. How do you communicate that to them? With the words you use on your site. Are you talking mostly about them and their needs or are you talking mostly about yourself?
To help you answer that question, we’ve developed a unique and free analysis tool that counts certain words on your site that are key indicators of whether your focus is on the customer or not. As you use it, keep in mind this is nothing more than a handy, but rough guide that will help you focus on something important. There are lots of variables and also remember there are no shortcuts to writing great copy.
* Discover what your word choices say about where your focus really is.
* Get a sense of the impression you are making on your prospects.
* See where you can make changes, quickly and easily, that will increase your sales.
Check out this tool for your website or ad campaign, Customer Focus Calculator
