Internet Insights

Have you ever wondered whether you are providing your clients with the right offerings? Have you ever asked them? It’s all about understanding and responding to what your clients want. Learning their preferences, interest, ideas and concerns. Imagine if you could provide them with the products, services and communications they are looking for. But how do you ask? InSite Creations partners up with a company called Constant Contact, and we have amazing tools to help your business gain the upper hand in customer service. Click on the link below to have a quick tour of this great survey tool. And if you like it and would like a 60-Day free trial of the Survey Tool, then all you have to do is contact me to set it up.

In this Online Survey Tour:

* Getting Started
* Create Professional Surveys
* Invite Participants
* View Survey Responses
* Build and Manage Contact Lists
* Create Online Polls

Remember click on my 60-Day FREE trial to get this offer.

I have always been an advocate for sharing your articles with others and having ways to measure the effectiveness of getting your message out. Articles can help establish you as the expert in your area of offerings adding credibility and a path to drive traffic back to your website. Tweet Button which will be coming out possibly this week is comparable to that of the Facebook “Like” button, but with the insurgence of Twitter for Business, this will be a great addition to our marketing tool box.

The button will be a single line of code that comes in three versions: (110×20, 55×20, 55×63) with five different settings for customization.

How do you see yourself in your business using such a tool? What strategies will you put in place?

So I am wondering how many of you have a rocket stick?  I just got mine and heading into the downtown Toronto via Go Train. Sure I have to lug my laptop around, not quite as handy as a smart phone, but I’m really loving the flexibility to be online, wherever I go.  Now the downside, is you have more opportunities to work, instead of relaxing or in my case, chilling out, watching the scenery go by.

I wasn’t planning on getting a rocket stick, though there have been times when it could have come in real handy, like the time when I was giving a presentation, and the location where I was at, the Internet Connection went dead, then I had to rely back on my static Powerpoint to finish up my presentation – which was supposed to be about showing how to optimize your site – SEO. Now if I had a stick then, I could have easily got onto the Rogers Network and continued on without fuss.

So as I was saying I wasn’t planning on getting one, but when I just ordered Internet for our Toronto office, somehow, the sales guy at Rogers up-sold me.  Anyway, no regrets so far, like I said, enjoy the freedom.

Oh look at that already at Exhibition station, so I better sign off now, enjoy your weekend!

Internet in motion – excellent!

Study shows that marketers are engaging with consumers through multiple channels, whether it be email, Facebook, Twitter, so what communication preferences are your clients choosing to engage with you? Studies show that engagement in these channels is personal and depends more on psychographic characteristics.

“Consumers don’t silo their engagement with brands to a single channel, instead they tend to ‘layer’ marketing channels on top of one another to meet their different objectives,” said Morgan Stewart, principal, ExactTarget’s research and education group, in a statement.

What determines your audience channel of choice, and what does it mean for your business? Learn more on Engagement statistics and trends