Owner had a website for over ten years and was looking to give it a new face lift and improve on the navigation to find the multiple product listings of four print catalogues. Original catalogues were done for American audience so in some cases prices and wording had to be adapted for the Canadian audience. Engravers Depot is the Exclusive Canadian Distributor for Gravograph-New Hermes engraving products, materials and accessories.
Solution: Built a custom designed HTML format with CSS style sheet formatting, kept it clean and simple, easy to navigate. Used some FLASH technology for short introduction of offerings on homepage.
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If you find you have links that have no particular identification names, such as page numbers, as in the example shown in the image, consider adding a “Title” tag to the link, a descriptive, keyword rich title tag that not only tells the viewer what the link is about, but also the search engines will have extra text to index. Do not repeat the same text as is already shown in the anchor, and try to keep the text to about 60 – 80 characters. Shorter link titles are better. A viewer will see this as soon as they hover over the link.
